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Microsoft Business Applications Blogposts, YouTube Videos and Podcasts

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Microsoft Business Applications Blogposts, YouTube Videos and Podcasts

Helping Businesses with Technology

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UK365GUY

Microsoft Business Applications Blogposts, YouTube Videos and Podcasts

Helping Businesses with Technology

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{Customer Insights} Scale your business with confidence with 300M maximum monthly interactions

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Scale your business with confidence with 300M maximum monthly interactions on Dynamics 365 Customer Insights.

Let’s get’s started.

Certainly! Dynamics 365 Customer Insights now offers an impressive capacity for businesses, You can reach million contacts or leads and send up to 300 million messages per month in real-time journeys.

This expanded capability empowers you to deliver personalized experiences at scale, delighting customers in new ways. Whether you’re expanding your customer base in new markets, reaching additional geographics, promoting new products, or aiming for higher targets these additional interactions will help you grow your business.

Here are the key features:

1. Increased Reach: You can now engage with up to 100 million marketing contacts, which is more than three times the previous limit of 300 million contacts. These marketing contacts include those you interact with through channels like emails, SMS, and push notifications.

2. Enhanced Interaction Volume: Deliver up to 300 Million interactions through various channels, including email messages, SMS, push notifications and custom channels. This is a significant increase from the previous outbound interaction limit of 100 million.

3. Segmentation: Create segments with up to 100 million marketing contacts, allowing you to target specific audiences effectively.

4. Near Real-Time Engagement: Engage with customers in near real time, with a 30 second response time for single step customer journeys.(Please note that the actual message delivery time vary based on factors like the recipients email server and the chosen message sending channel).

This enhanced capacity enables you to scale your business confidently, providing seamless experiences to your audience.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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[Customer Insights] Optimize engagement and increase conversation rates with email A/B testing

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Optimizing engagement and increase conversation rates with email A/B testing.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accuracy:

Bot protection: Ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys and skewed analytics.

It also protects web form visits, clicks and submissions ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally bot protection ensures accurate event attendance by filtering out any false check- ins caused by bots.

2. Elevated Customer Experiecne:

Minimize disruptions caused by mailcious bots, thereby enhancing the quality of your insights.

with the confidence of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and it empowers your businesses to thrive by maintaining the integrity of your data and operations.

Now, let’s talk about email A/B testing. This technique allows you to compare and test variations of your emails on different subsets of recipients to determine which version performs better, Here’s how it works.

1. Create Alternate Versions:

In real-time journeys, you can easily create alternate email versions by changing elements such as the subject, body, or sender address directly in the Customer Insights – Journeys email editor.

Optimize your content for your specific audience by tweaking these elements.

2. Types of A/B Tests:

Define different types of A/B tests by changing the subject, from email address or email body.

For example, you can test different subject lines, wording variations or offers.

3. Test and Analyze:

Preview and test-send version A and version B of your email.

Easily identify a winner based on performance metrics (e.g open rates click through rates) and analyze the results in journey and email insights.

By leveraging A/B testing, you can fine tune your email campaigns, optimize engagement and increase conversion rates. Remember data driven decisions lea d to better outcomes.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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[Customer Insights] Enhance reliability of insights with advanced preview features of bot protection

uk365guy

Hello Everyone,

Today I am going to share my thoughts on improving reliavility of insights with advanced bot protection customer insights.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accurancy:

Bot Protection ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys, and skewed analytics.

It also protects web forms visits, clicks, and submissions, ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally, bot protection ensures accurate event attendance by filtering out any false check-ins caused by bots.

2. Elevated Customer Experience:

Minimize disruptions caused by malicious bots, thereby enhancing the quality of your insights.

With the audience of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and its empowers your business to thrive by maintaining the integrity of your data and operations.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Configure email messages to the right contact email address

uk365guy

Hello Everyone,

Today I am going to share my thoughts on configuring right email address of contact ensuring email message is delivered and opened.

Let’s get’s started.

In Dynamics 365 Customer Insights, ensuring that your messages reach the contact email address is crucial for effective communication. Let’s dive into the details:

Business Value:

Delivering messages to the correct email address enhances customer engagement and conversation rates.

You can now choose which of a contact’s email addresses to target in your journeys, tailoring messages appropriately.

Login into Dynamics 365 Customer Insights

Go to settings > Audience Configuration: Set the fields.

Feature Details:

Multiple Email Recipient Fields: Administrators can add the multiple alternative email recipient fields to a contact’s audience configuration.
Additionally, you can set a default email recipient field.

Personalization: Marketing professionals can select the specific email address field to use during journey creation. This allows you to target a contact’s preferred email address.

Consent Management: Choose whether consent is synced between contact point consent records and the contact’s consent attributes. This give you control over how consent is checked for your emails in Customer Insights – Journeys.

Remember, just like choosing the right banana for recipe, selecting the appropriate email address ensures your messages are delivered where they matter most!.

That’s it for today.

I hope this helps,

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Improve engagement and compliance with double opt-in

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Improving engagement and compliance with double opt-in.

Let’s get’s started.

Double opt-in is a powerful strategy for enhancing both engagement and compliance in your email marketing efforts.

Let’s delve into the details:

1. Why Double Opt-in Matters:

Higher Engagement: When subscribers actively confirm their subscription, it indicates genuine interest. This leads to better engagement rates.

Improved Deliverability: Double opt-in ensures that your emails reach recipients who genuinely want to receive them, reducing the chances of being marked as spam.

Compliance: While not always legally required, double opt-in aligns with best practices and helpss you stay compliant with regulations like GDPR.

2. Setting Up Double Opt-In:

Existing Customer Base: If you have an existing customer base, assume they’ve already opted-in. Update their unsubscribed attribute to “false” and implement a Sunset Policy to remove non-engaged profiles regularly.

New Subscribers:

Sign-up Form: Include a sign-up form on relevant pages (homepage, sales, pages, checkout, etc). Collect not only email addresses but also other demographic data for personalization.

Sign-up Confirmation Page: Clearly communicate that further action is needed after form submission.

Double Opt-in Campaign and Email:

Trigger a campaign in your system (e.g., Customer.io) based on form completion.

Send a confirmation email immediately, emphasizing the need to click the confirmation button.

Upon confirmation, update the unsubscribed attribute to “false”.

Optinally, track confirmation status with a custom attribute.

If no confirmtion within two days, send a reminder. After two attempts consider removing non-confirmed profiles.

3. Best Practises:

Transparency: Tell subscribers what to expect.

Subject Line Clarity: Clearly state your purpose.

Incentives: Encourage confirmation.

Customization: Allow subscribers to customize preferences.

Easy Opt-Out: Always provide easy opt-out options.

Remember, double opt-in may require an extra step, but the benefits – engaged subscribers and compliance -are well worth it!.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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