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Author: uk365guy

{Customer Insights} Generate insights from marketing interactions

uk365guy

Hello Everyone,

Today I am going to share my thoughts on preview feature generate insights from marketing interactions on customer insights.

Let’s get’s started.

To generate insights from marketing interactions in Dynamics 365 Customer Insights, you can follow these steps:

1. Integrate Marketing Interaction Data: Seamlessly integrate data from Customer Insights – Journeys into Customer Insights – Data without the need for manual pipelines. This allows for a unified view of customer profiles and their engagement with marketing campaigns.

2. Create Segments Based on Engagement: Utilize the integrated data to create segments based on customer data and their marketing engagement rates. This helps in identifying loyal customers or those with high purchase intent.

3. Analyze Email Engagement Patterns: Predict customer churn by analyzing patterns in email engagement, this can help in strategizing proactive retention campaigns.

4. Ad Retargeting Strategies: Identify customers who are not engaging with emails and create ad retargeting strategies to increase conversion rates.

5. Unified Customer View: Use the interactions timeline in Dynamics 365 Customer Insights – Journeys to get a complete understanding of your customer’s historical interactions with your business across various channels.

6. Personalize Customer Experiences: Leverage the unified view to create personalized experiences through both digital and non-digital channels, enhancing customer engagement and loyality.

By following these steps, you can generate actionable insights from marketing interactions, enabling you to deliver personalization and drive loyality with increased precision of insights.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{How to} Enable Chatbot on Power Pages

uk365guy

Hello Everyone,

Today I am going to show how to enable chatbot on Power Pages.

Let’s get’s started.

Once you provision your Power Pages Website, click on the SET UP on the left hand side of the screen.

Integrations: Chatbot (Preview) enable the Create and test chatbot and Publish chatbot on site ON, THEN Click on Sync.

Your chatbot is ready to be used on your website.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Increase control when attaching to data in Dataverse customer insights data

uk365guy

Hello Everyone,

Today I am going to share my thoughts on the customer insights data to increase control when attaching to data in Dataverse customer insights data.

Let’s explore how you can enhance control and flexibility when attaching data from Microsoft Dataverse to Customer Insights – Data.

These improvements empower you to manage your data more effectively.

1. Improved Dataverse Connector:

The Dataverse connector has undergone significant enhancements.

Performance improvements now allow you to smoothly import large Dataverse tables into Customer Insights – Data, eliminating previous scale and performance limitations.

You can have full control over the tables you want to use in Customer Insights, without any read-only mandatory selections.

Select only the specific columns you need for processing and output in Customer Insights – Data.

Apply custom filters to exclude inactive records or include only those added or modified within a specific time frame (e.g., the past year).

These updates streamline your data management process, making it more efficient and precise.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Use Automation to manage segments and measures

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Customer Insights use automation to manage segments and measures.

Let’s get’s started.

Let’s delve into how to automation can enhance your management of segments and measures. Whether you’re dealing with customer insights, marketing campaigns or data driven strategies automation plays a pivotal role. Here are some insights:

1. Automation Segmentation:

Instead of manually creating, updating and managing multiple segments, you can leverage marketing automation software. This Powerful tool allows you to automate these tasks based on predefined rules and criteria.

For instance you can create segments based on various factors such as demographics behavior lead score purchase history, or any other data points collected from your contacts.

2. Benefits of Automation:

Efficiency: Automation streamlines the process, saving time and effort.

Precision: Predefined rules ensure consistent and accurate segment creation.

Scalability: As your customer insights usage grows and measures, you achieve faster system refresh times and quicker insights.

Performance: By managing active segments and measures you achieve faster system refresh times and quicker insights.

Remember, automation isn’t just about convenience, it’s strategic advantage that empower you to make data -driven decisions effectively.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Personalize experiences without code using Optimizely customer insights data

uk365guy

Hello Everyone,

Today I am going to share my thoughts on preview feature on Customer Insights Data -Personalize experiences without code using Optimizely.

Let’s get’s started.

Let’s elevate customer experiences using Optimizely and Customer Insights Data without writing any code.

1. Real-Time Personalization with Optimizely:

Business Value: Deliver tailored experiences to your users based on their behavior, preferences and context.

How it works:

Adaptive Audiences: Dynamically target visitors in real time based on their interests. No need to write code – Simply set up keywords, and Optimizely will find your audience.

Adaptive Recommendations: Tailor experiences across your site using pre-built algorithms. Test different locations and logic to optimize engagement and business outcomes.

2. Integration with Customer Insights Data:

Data Harmonization: Combine data from various channels into a harmonized format, Resolve customer identities and gain actionable insights.

Persistent Profiles: Adapt to customer behavior in real time. Create flexible, personalized and data-driven marketing experience.

Predictive Analytics: Scale highly personalized multichannel campaigns without attribution headaches or guesswork.

3. Experimentation and Personalization:

World-Class Experimentation: Access Optimizely’s powerful experimentation capabilities. Apply them to tagrget campaigns and experimentation programs for optimal impact and learnings.

Test and Learn: Every personalization campaign is also an experiment. Use experimentation principles to refine your personalized experiences.

4. Maximize 1:1 Recommendations:

Individualized Content: Users expect relevant content, Adaptive Recommendations allow you to tailor experiences across your site for every user using pre-built algorithms.

Remember, with Optimizely and Customer Insights data, you can create winning experiences without diving into code.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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