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Tag: #customerinsights

{Customer Insights} Collect extra customer information without creating custom attributes

uk365guy

Hello Everyone,

Today I am going to share my thoughts on collect extra customer information without creating custom attributes.

Let’s get’s started.

In Dynamics 365 Customer Insights, you can now easily gather additional information about your customers without creating new custom attributes. Here’s how:

1. Custom Form Fields:

Within the form editor, you can create any kind of question directly.

Drag and drop custom fields from the toolbox onto the form canvas.

Edit the label and properties as needed.

For instance, you can ask questions like, “what is your meal preference?” or create contest-related queries to enhance customer satifaction and retention.

2. Data Storage:

The answers provided are stored only as part of the form submission.

This approach ensures that you can access the value anytime without polluting your data with unnecessary custom attributes.

By using custom fields, you can efficiently collect extra customer information without cluttering your attribute schema.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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uk365guy

Hello Everyone,

Today I am going to share my thoughts on how to prevent duplicate emails to contacts that share an email address on Dynamics 365 Customer Insights.

Let’s get’s started.

Certainly! Email deduplication is a valuable feature that ensures efficient email management and maintains strong customer relationship. Here’s how it works.

1. Why Email Deduplication Matters:

Higher Engagement: When multiple contacts share the same email address, enabling email deduplication ensures that your message is sent only once to each unique email address. This leads to better engagement rates.

Improved Deliverability: By avoiding duplicates emails, you enhance your email deliverability reputation.
Messages reach recipients who genuinely want to receive them, reducing the risk of being marked as spam.

Preserving Brand Reputation: Keeping customer’s inboxes clutter-free and preventing unnecessary duplicate emails preserves your brand’s reputation.

2. Feature Details:

Enable or Disable: You can enable or disable email deduplication for real-time segment based journeys.

Single Email per Unique Address: With this feature, each message is sent just once to each unique email address within your segments.

Review Duplicated Email Addresses: Use Journey analytics to identify and review any duplicate emails and maintain a positive customer experience.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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[Customer Insights] Optimize engagement and increase conversation rates with email A/B testing

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Optimizing engagement and increase conversation rates with email A/B testing.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accuracy:

Bot protection: Ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys and skewed analytics.

It also protects web form visits, clicks and submissions ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally bot protection ensures accurate event attendance by filtering out any false check- ins caused by bots.

2. Elevated Customer Experiecne:

Minimize disruptions caused by mailcious bots, thereby enhancing the quality of your insights.

with the confidence of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and it empowers your businesses to thrive by maintaining the integrity of your data and operations.

Now, let’s talk about email A/B testing. This technique allows you to compare and test variations of your emails on different subsets of recipients to determine which version performs better, Here’s how it works.

1. Create Alternate Versions:

In real-time journeys, you can easily create alternate email versions by changing elements such as the subject, body, or sender address directly in the Customer Insights – Journeys email editor.

Optimize your content for your specific audience by tweaking these elements.

2. Types of A/B Tests:

Define different types of A/B tests by changing the subject, from email address or email body.

For example, you can test different subject lines, wording variations or offers.

3. Test and Analyze:

Preview and test-send version A and version B of your email.

Easily identify a winner based on performance metrics (e.g open rates click through rates) and analyze the results in journey and email insights.

By leveraging A/B testing, you can fine tune your email campaigns, optimize engagement and increase conversion rates. Remember data driven decisions lea d to better outcomes.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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[Customer Insights] Enhance reliability of insights with advanced preview features of bot protection

uk365guy

Hello Everyone,

Today I am going to share my thoughts on improving reliavility of insights with advanced bot protection customer insights.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accurancy:

Bot Protection ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys, and skewed analytics.

It also protects web forms visits, clicks, and submissions, ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally, bot protection ensures accurate event attendance by filtering out any false check-ins caused by bots.

2. Elevated Customer Experience:

Minimize disruptions caused by malicious bots, thereby enhancing the quality of your insights.

With the audience of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and its empowers your business to thrive by maintaining the integrity of your data and operations.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Configure email messages to the right contact email address

uk365guy

Hello Everyone,

Today I am going to share my thoughts on configuring right email address of contact ensuring email message is delivered and opened.

Let’s get’s started.

In Dynamics 365 Customer Insights, ensuring that your messages reach the contact email address is crucial for effective communication. Let’s dive into the details:

Business Value:

Delivering messages to the correct email address enhances customer engagement and conversation rates.

You can now choose which of a contact’s email addresses to target in your journeys, tailoring messages appropriately.

Login into Dynamics 365 Customer Insights

Go to settings > Audience Configuration: Set the fields.

Feature Details:

Multiple Email Recipient Fields: Administrators can add the multiple alternative email recipient fields to a contact’s audience configuration.
Additionally, you can set a default email recipient field.

Personalization: Marketing professionals can select the specific email address field to use during journey creation. This allows you to target a contact’s preferred email address.

Consent Management: Choose whether consent is synced between contact point consent records and the contact’s consent attributes. This give you control over how consent is checked for your emails in Customer Insights – Journeys.

Remember, just like choosing the right banana for recipe, selecting the appropriate email address ensures your messages are delivered where they matter most!.

That’s it for today.

I hope this helps,

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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